Study People. Examine Brands. Explore Culture.

Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into...

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4 Exercises to Train Your Team to Solve Problems on Their Own

No senior staff member wants to hold the hands of his or her team. When team members can solve problems on their own, they can fulfill customer needs on the fly, keep customers happy, and maintain a smooth-running business. To foster creative problem solving and sharpen decision-making skills, you[…]

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3 Things to Think About Before Jumping on That Market Trend

New market trends seem to happen hourly in today’s competitive business atmosphere. Rivalry is fierce among the hundreds of thousands of new products and services that launched within the last year alone. What successful brands have in common is the amount of research they do before following or[…]

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Inspired Leadership: Four Tips to Increase Team Innovation

Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]

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Use the Power of Partnership to Get Inside Your Customers’ Minds

Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]

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