Covid-19 Update
As we’ve been watching the developments with COVID-19 around the world, we are thinking of those being most affected by the current health crisis. The disruption in all facets of life by this novel coronavirus is far-reaching and rapidly changing. We wanted to assure...
Innovation Matters: Five Kernels of Wisdom for Teams to Work Faster & Better
Study People. Examine Brands. Explore Culture. Disruption is something we can count on, but are we able to innovate fast enough to keep up – or fast enough to future-proof against the inevitable disruption? The trick is in the teamwork, and building a team where...
Marketing to the Generations: Answering Unique Wants and Needs
Study People. Examine Brands. Explore Culture. Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of life—it IS life, so brands...
Trends & Predictions for the Female Shopper
Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into the power of...
The Rise of the Urban Baby
Study People. Examine Brands. Explore Culture. We've all seen it, dogs—and sometimes even other furry kinds of companions—in strollers, carseats, at the salon, dressed to impress... the rise of the "urban baby" is real! Sixty-eight percent of U.S. households, or about...
4 Exercises to Train Your Team to Solve Problems on Their Own
No senior staff member wants to hold the hands of his or her team. When team members can solve problems on their own, they can fulfill customer needs on the fly, keep customers happy, and maintain a smooth-running business. To foster creative problem solving and sharpen decision-making skills, you[…]
3 Things to Think About Before Jumping on That Market Trend
New market trends seem to happen hourly in today’s competitive business atmosphere. Rivalry is fierce among the hundreds of thousands of new products and services that launched within the last year alone. What successful brands have in common is the amount of research they do before following or[…]
Unlocking the Meaning in Big Data: The Key to Deeper Brand Understanding
Brand research today is both easier and more challenging than ever before. Oceans of data provide extensive marketplace knowledge, but transforming your data into actionable insights requires the ability to uncover meaningful takeaways from the data you collect. Unlocking useful insights from your[…]
Inspired Leadership: Four Tips to Increase Team Innovation
Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]
Brand Research v. Competitive Intelligence: How Well Do You Know Your Own Brand?
Intelligence is always far more valuable than assumptions. There’s a line between brand research and competitor intelligence, and it’s not a very thin one. Let’s take a look at the difference between brand research (also known as market research) and competitor research (also known as competitive[…]