Marketing to the Generations: Answering Unique Wants and Needs
Study People. Examine Brands. Explore Culture. Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of life—it IS life, so brands...
Trends & Predictions for the Female Shopper
Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into the power of...
The Rise of the Urban Baby
Study People. Examine Brands. Explore Culture. We've all seen it, dogs—and sometimes even other furry kinds of companions—in strollers, carseats, at the salon, dressed to impress... the rise of the "urban baby" is real! Sixty-eight percent of U.S. households, or about...
4 Exercises to Train Your Team to Solve Problems on Their Own
No senior staff member wants to hold the hands of his or her team. When team members can solve problems on their own, they can fulfill customer needs on the fly, keep customers happy, and maintain a smooth-running business. To foster creative problem solving and sharpen decision-making skills, you[…]
3 Things to Think About Before Jumping on That Market Trend
New market trends seem to happen hourly in today’s competitive business atmosphere. Rivalry is fierce among the hundreds of thousands of new products and services that launched within the last year alone. What successful brands have in common is the amount of research they do before following or[…]
Unlocking the Meaning in Big Data: The Key to Deeper Brand Understanding
Brand research today is both easier and more challenging than ever before. Oceans of data provide extensive marketplace knowledge, but transforming your data into actionable insights requires the ability to uncover meaningful takeaways from the data you collect. Unlocking useful insights from your[…]
Inspired Leadership: Four Tips to Increase Team Innovation
Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]
Brand Research v. Competitive Intelligence: How Well Do You Know Your Own Brand?
Intelligence is always far more valuable than assumptions. There’s a line between brand research and competitor intelligence, and it’s not a very thin one. Let’s take a look at the difference between brand research (also known as market research) and competitor research (also known as competitive[…]
Turn the Ketchup Bottle Upside Down: Astonishingly Simple Solutions to Complex Problems
Remember the agony of waiting for the ketchup to inch its way down toward the mouth of the bottle? The awkward small talk with the elevator operator while waiting to reach our floor? How about frantically digging through the car’s center console to produce exact change for an impatient toll booth[…]
Real Brand Insights From Real People: Why Big Brands Trust Big Squirrel
On-point branding doesn’t just give your company a competitive edge – it’s an absolute requirement if you want your business to succeed in today’s market. Being on-point means creating authentic resonance with the consumer. It’s a tall order for advertising alone, but when you craft a brand story[…]