June Newsletter

June Newsletter

Study People. Examine Brands. Explore Culture. To help brands and clients stay connected with their consumers during a time of constant change, we’re keeping an eye on some of the culture we see influencing choice. When these relevant cultural topics are amplified, we...

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Fear and Consumer Behavior

Fear and Consumer Behavior

Study People. Examine Brands. Explore Culture. Fear and Consumer Behavior Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of...

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Covid-19 Update

Covid-19 Update

As we’ve been watching the developments with COVID-19 around the world, we are thinking of those being most affected by the current health crisis. The disruption in all facets of life by this novel coronavirus is far-reaching and rapidly changing. We wanted to assure...

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Trends & Predictions for the Female Shopper

Trends & Predictions for the Female Shopper

Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into the power of...

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The Rise of the Urban Baby

The Rise of the Urban Baby

Study People. Examine Brands. Explore Culture. We've all seen it, dogs—and sometimes even other furry kinds of companions—in strollers, carseats, at the salon, dressed to impress... the rise of the "urban baby" is real! Sixty-eight percent of U.S. households, or about...

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4 Exercises to Train Your Team to Solve Problems on Their Own

4 Exercises to Train Your Team to Solve Problems on Their Own

No senior staff member wants to hold the hands of his or her team. When team members can solve problems on their own, they can fulfill customer needs on the fly, keep customers happy, and maintain a smooth-running business. To foster creative problem solving and sharpen decision-making skills, you[…]

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3 Things to Think About Before Jumping on That Market Trend

3 Things to Think About Before Jumping on That Market Trend

New market trends seem to happen hourly in today’s competitive business atmosphere. Rivalry is fierce among the hundreds of thousands of new products and services that launched within the last year alone. What successful brands have in common is the amount of research they do before following or[…]

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