The rise of WELLNESS and what it means for your brand
Study People. Examine Brands. Explore Culture.During the past year, the concept of “wellness” has shifted due to COVID-19 among other recent and myriad social disruptions. With so many lives lost and so many lives changed, wellness and wellbeing have been brought into...
Small Talks, Big Topics: Episode One with Rebecca Brooks (Founder & CEO Alter Agents)
We just uploaded an episode of our new creation, “Small Talks, Big Topics”—the first conversation in an intimate series of short-form, small-group, candid chats with brilliant, diverse women about reflection and reinvention during these times of uncertainty. Today, we...
Small Talks, Big Topics: Connecting in Conversation about Living, Working, Reflecting and Reinventing
Although we can’t predict the long-term effects of COVID-19 on our economy, our health, and our future, one thing has become clear: the pandemic is affecting women more adversely than other populations — socially, economically and emotionally. Women report feeling...
Covid Trends
To help brands and clients stay connected with their consumers during a time of constant change, we’re keeping an eye on some of the culture we see influencing choice. When these relevant cultural topics are amplified, we see brands garnering greater interest and...
Fear and Consumer Behavior
Fear and Consumer Behavior Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of life—it IS life, so brands need to offer...
Covid-19 Update
As we’ve been watching the developments with COVID-19 around the world, we are thinking of those being most affected by the current health crisis. The disruption in all facets of life by this novel coronavirus is far-reaching and rapidly changing. We wanted to assure...
Innovation Matters: Five Kernels of Wisdom for Teams to Work Faster & Better
Study People. Examine Brands. Explore Culture. Disruption is something we can count on, but are we able to innovate fast enough to keep up – or fast enough to future-proof against the inevitable disruption? The trick is in the teamwork, and building a team where...
Marketing to the Generations: Answering Unique Wants and Needs
Study People. Examine Brands. Explore Culture. Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of life—it IS life, so brands...
Trends & Predictions for the Female Shopper
Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into the power of...
The Rise of the Urban Baby
Study People. Examine Brands. Explore Culture. We've all seen it, dogs—and sometimes even other furry kinds of companions—in strollers, carseats, at the salon, dressed to impress... the rise of the "urban baby" is real! Sixty-eight percent of U.S. households, or about...