The rise of WELLNESS and what it means for your brand

The rise of WELLNESS and what it means for your brand

Study People. Examine Brands. Explore Culture.During the past year, the concept of “wellness” has shifted due to COVID-19 among other recent and myriad social disruptions. With so many lives lost and so many lives changed, wellness and wellbeing have been brought into...

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Covid Trends

Covid Trends

To help brands and clients stay connected with their consumers during a time of constant change, we’re keeping an eye on some of the culture we see influencing choice. When these relevant cultural topics are amplified, we see brands garnering greater interest and...

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Fear and Consumer Behavior

Fear and Consumer Behavior

Fear and Consumer Behavior Marketing to generational wants and needs is an ever-changing process, with trends emerging around every corner. Regardless of age, technology is no longer thought of as being a separate part of life—it IS life, so brands need to offer...

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Covid-19 Update

Covid-19 Update

As we’ve been watching the developments with COVID-19 around the world, we are thinking of those being most affected by the current health crisis. The disruption in all facets of life by this novel coronavirus is far-reaching and rapidly changing. We wanted to assure...

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Trends & Predictions for the Female Shopper

Trends & Predictions for the Female Shopper

Study People. Examine Brands. Explore Culture. What women want matters to your brand, no matter the arena or category. Through our brand research work we've found this premise rings true, year after year, and 2019 is no different. Join us as we delve into the power of...

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The Rise of the Urban Baby

The Rise of the Urban Baby

Study People. Examine Brands. Explore Culture. We've all seen it, dogs—and sometimes even other furry kinds of companions—in strollers, carseats, at the salon, dressed to impress... the rise of the "urban baby" is real! Sixty-eight percent of U.S. households, or about...

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