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We just uploaded an episode of our new creation, “Small Talks, Big Topics”—the first conversation in an intimate series of short-form, small-group, candid chats with brilliant, diverse women about reflection and reinvention during these times of uncertainty. Today, we wanted to share with you a compelling and refreshing talk with three amazing women.
Here is your recording of a conversation about living, working, reflecting and reinventing with us—Kathryn Johnson and Linda Jeo Zerba of Big Squirrel—and our special guest expert Rebecca Brooks (Founder & CEO, Alter Agents) along with Karen Bakos (Director, Consumer Research & Insights Meredith Corp.) and Jennie Kassanoff (Adolph S. and Effie Ochs Professor of American Studies and History At Barnard College).
Understanding Pandemic Consumer Behavior:
Are You a Gung-Hoer or Play It Safer?
There is no crystal ball showing us what’s coming next for the COVID-19 crisis… The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed? How are people navigating their lives in this new way of living?
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