Big Squirrel worked seamlessly with our team to facilitate interesting and unique digital solutions that brought to life the nuances of the global foodie across different markets. Ours was not a run-of- the-mill project and Linda and Kathryn were able to successfully deliver fresh perspectives, critical thinking and creative insights within a tight timeframe that inspired our teams to move forward with confidence and excitement.
Big Squirrel is one of the most knowledgeable brand “nut crackers” I’ve had the privilege of working with. They provide a unique approach to cultivate the human truths, which in-turn create more meaningful connections between brands and their respective audiences. Throughout my career I have been exposed to a wide variety of brand positioning exercises and firms; however, Big Squirrel’s methodology and expertise garner much clearer and actionable insights to benefit the role of the brand.
Big Squirrel was a critical partner in defining and prototyping a new service experience for Nike Women. Their expertise in qualitative research methodologies and success in connecting with female users around a sensitive consumer need yielded insights and recommendations that helped our team refine and align an innovative experience for Nike.
I’ve partnered with Linda and Kathryn on several projects, mostly in- store shopper research. They develop a wonderful rapport with consumers to get at those deep seated under the surface motivations behind shopping drivers and behaviors. Big Squirrel is highly strategic and easily converts shopper speak into actionable insights. This team is truly delightful to work with and always goes above and beyond to exceed my expectations.