Every person in the world has a story. So does every culture and every brand. These stories connect us, no matter who we are or where we live. They tell of our past, our present and our future. . . who we are and more importantly, who we want to be. Finding these stories and interpreting their meaning is what we do.
Linda Jeo Zerba
Linda is a graduate of Princeton University and founder of Big Squirrel. Her specialty is consumer insight and brand strategy development. Through a focus on unearthing core human truths that inspire brands to create stronger and better connections with people, she has a track record for redefining organizations within highly competitive markets to clearly establish the role of the brand in shaping innovation and new market trends.
Most recently her works includes bringing to life the nuances of the global foodie across different markets for PepsiCo, developing brand tools to differentiate three mass channel brands for Signet Jewelers, creating a brand vision for the relaunch of Steve’s Ice Cream, exploring product innovation ideas for Hanesbrands and redefining the retail experience for Columbia Sportswear.
Trained as an architect, Linda has over 20 years of experience and has mastered the art of defining the voice of the consumer and being able to speak to the core of their belief systems. Her greatest strength lies in her commitment to brand focus, and her methodology of crafting compelling brand stories.
Linda is a world traveler, scuba diver and a novice tap dancer.
Kathryn Spitzberg Johnson
Kathryn has worked with a diverse range of clients including Unilever, Coca-Cola, Johnson & Johnson, and Nestle where she developed and launched new products and created compelling visual languages in both mass and niche markets. As a print and packaging designer, Kathryn worked for several global branding agencies including Pentagram, Pearlfisher, Sterling Brands and Blue Marlin Brand Design. Pursuing her interest in consumer behavior, she joined the innovation team at Clark McDowall as an independent strategist, translating consumer insights ￼into new product positionings for Pepsi and Samsung. Her enthusiasm for discovery drives an obsession with the intersection between business, design, entertainment, art and technology, and their impact on popular culture, brands, and behavior.
Kathryn holds a Masters in Branding from The School of Visual Arts in New York City, a graduate degree in Graphic Design from the Portfolio Center, and a BA in French from Tulane University with a minor in Business.
She’s a surfer, yogi and aspiring ukulele player.