Inspired Leadership: Four Tips to Increase Team Innovation

Inspired Leadership: Four Tips to Increase Team Innovation

Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]

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Use the Power of Partnership to Get Inside Your Customers’ Minds

Use the Power of Partnership to Get Inside Your Customers’ Minds

Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]

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The Rush to Plus

The Rush to Plus

Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing, brands and retailers of all[…]

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Successful brands and people have 3 things in common.

Successful brands and people have 3 things in common.

Whether you are a brand or an individual, the ability to achieve success is built on a foundation of 3 decision-making filters: 1. CORE VALUES Your core values are the things that you believe in. They define you or your brand in terms of what you think is […]

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