3 Things to Think About Before Jumping on That Market Trend

3 Things to Think About Before Jumping on That Market Trend

New market trends seem to happen hourly in today’s competitive business atmosphere. Rivalry is fierce among the hundreds of thousands of new products and services that launched within the last year alone. What successful brands have in common is the amount of research they do before following or[…]

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Inspired Leadership: Four Tips to Increase Team Innovation

Inspired Leadership: Four Tips to Increase Team Innovation

Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]

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Use the Power of Partnership to Get Inside Your Customers’ Minds

Use the Power of Partnership to Get Inside Your Customers’ Minds

Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]

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The Rush to Plus

The Rush to Plus

Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing, brands and retailers of all[…]

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