MARKET RESEARCH

What’s motivating people – and how can you act on it?

Listen to people, not just data.

We don’t conduct research that lives in a pretty deck and gets filed away. We specialize in research that clarifies decisions, rallies teams and ignites transformation.

Qualitative: Uncovering Human Truth

We go behind “what someone says” to reveal what they really mean - what they believe, how they spend their time, and what influences their behaviors to get to the root motivations that move people and ultimately, move markets.

An interview shouldn’t feel like an interview - it should feel like a natural conversation that takes place on the consumer’s turf: where they live, play, work and interact with brands.
Capturing life as it is happening, video diaries are self-directed snapshots into the personal lives of consumers. Here we see how they integrate technology across all aspects of their lives, getting an instantaneous look at how and where they open their time.
We enable consumers to create a tangible artifact using photos, words and images to document and share their experiences and impressions around culture, brands, categories or trends, as well as providing their point of view on specific topics or issues.
Using social media tools, we facilitate on-going conversations that explore unique perspectives and true sentiments about people, products, brands or cultures through a global or local lens.
We go deep into the world where your audiences lives, shadowing them both physically and virtually, to uncover beliefs, tensions, ambitions and desires. Immersions allow us to live the life of a particular person or culture from a hands-on perspective.
We listen to the most important and influential conversations that are taking place today, identifying what is shaping culture and consumer perspectives and expectations.
Shop-alongs happen in the moment, as we tag along with shoppers during their purchase journey. Exploring how decisions are made in the wild enables us to understand the “why” behind what goes into the cart and what gets left behind.
We give you an instantaneous and unfiltered look into the consumer’s lives and how they see and experience the world.
We spend time with people in the places where they live, work, shop and play to experience first hand how they make decisions and what influences them.

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Quantitative: Support for Decisions

We use quantitative data in tandem with qualitative understanding to build out a deep perspective on what really matters to your brand.

Fast, rigorous data that turns directional thinking into confident plans. Ask specific questions to learn what your audience really thinks about your brand (and your competitors), as well as what they want overall.
Use A/B testing to uncover clear customer preferences on branding, logo, visual identity, taglines, UI/UX and any other aspect of your brand. Straightforward surveys get to the heart of what your audience loves.
Tap the power the collective to uncover what consumers in your industry want and use this information to support your thought leadership materials. We design custom surveys that help you put powerful metrics behind your ideas.

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Engagements of all sizes

From bite-sized to long-term, Big Squirrel can support your company in whatever way makes the most sense for your timeline, project needs and budget.

“The Talk”

Duration: 1-hour keynote speech

Ignite your brilliance with an engaging keynote. We take teams from passive listening to active ignition, shifting energy in real time to remind people what they are capable of.

“The Date”

Duration: 4-hour workshop

A fast-moving workshop that gets everyone aligned and moving together. Because forward motion is a team sport, we unify the room, sharpen priorities, and convert conversations into action.

“The Crystal Ball”

Duration: 4-6 weeks

When you need answers quickly, this deeper engagement can help you. Our fast, dynamic approach allows us to take a clear look at your category, your past, and your present to help determine the opportunities for your future.

“The Full Monty”

Duration: 12-16 weeks

If you are launching new products or services, breaking into new markets, looking to refresh your retail experience or reinvigorate your brand, products or services, it’s time for the Full Monty.

Why work with Big Squirrel?

Real insights. Real results.

By shining a light on what truly drives your business, we translate clarity into insights that inspire new ways of thinking about your organization and the people you serve.

Big brand expertise. Small-town vibe.

We’ve worked with dozens of global brands who face the same challenges as local mom-and-pop shops–just on a bigger scale. Our solutions work across the board for companies of all sizes.

Down the rabbit hole approach.

We aren’t here to observe your business—we’re here to transform it. And that means rolling up our sleeves and getting dirty. We don’t hand the work off to a B-team or hire third-party companies to execute. You get our elite attention, best brains, and full access. No substitutes.

Decades of experience.

We’ve been in this business for ahwile. We know the tried-and-true strategies that work, and what’s just “flash in the pan” thinking that won’t last. We help you solidify a strong foundation for the future.

Solutions tailored to you.

Every challenge is different. That’s why we shape our approach around you. We hand-pick the right mix of minds, methods, and momentum to get you where you want to go.

Flexible by design.

We’re not here to givie rigid prescriptions for what to think and do. We listen closely to what’s happening with your buiness, then work alongside you to develop a road map that works the way you do.