ABOUT
Solving tough business problems through great brand experiences.
Real growth happens at the edge of comfort.
We don’t conduct research that lives in a pretty deck and gets filed away. For over 25 years, Big Squirrel has specialized in research that clarifies decisions, rallies teams, and ignites transformation.
OUR VISION
Build brands that matter.
We’re here to help companies and organizations create more alignment between what they say and do, and to matter more: to their audience, to their stakeholders, to the world.
OUR MISSION
Create meaningful brand experiences.
No surface fixes. No playing it safe. We dig deep, build bold, and execute with the kind of precision that turns good companies into unforgettable ones.
Squirrels are people, too.
Linda Jeo Zerba
Founder/CEO, Strategic Sherpa
With nearly 30 years in the business, Linda guides leaders and teams through uncharted challenges with clarity, courage, and conviction.
Ann Meade Daniel
Senior Strategist, Insights Integrator
Anne Meade has the unique ability to transform raw observations into golden insights that spark bold ideas.
Summer Breault
Senior Strategist, Knowledge Sculptor
Summer is known for carving meaning from complexity, shaping noise into wisdom that moves .
Matt Johnson
Strategist, Culture Maven
With a finger on the pulse of what’s happening now, Matt decodes the zeitgeist and turns human truth into brand power.
“Big Squirrel’s success in connecting with female users around a sensitive consumer need yielded insights + recommendations that helped our team refine and align an innovative experience for Nike.”
– Gillian Almy, Senior Global Brand Director, Nike
25+
years’ experience
1000+
research interviews conducted
350
successful engagements
10M+
global consumers impacted
