CULTURAL INSIGHTS

What’s happening in the world – and what it means for your brand.

The power of curiosity meets the rigor of strategy.

Your brand doesn’t live in a vacuum. It lives in culture where it is constantly evolving, colliding and reshaping expectations moment to moment. We study these shifts and identify the ones that actually matter, so you can move with the world, not behind it.

Playing field analysis

What are you really selling? We map where your brand stands today, the truths about the category and industry, identifying the unwritten rules, power players and new threats that are emerging at the edge.

Competitive landscape

Your toughest competitors are those who you don’t see coming; they are the ones who are redefining the space and raising the bar for what consumers expect of you. We dive into who’s winning attention and time, who’s losing relevance and all the driving “why’s” behind this.

Expert intelligence

We bring the right brains together to brainstorm future scenarios, pressure-test assumptions and spotlight where opportunities are coming from as we look to what’s next for your brand, category and consumer.

Cultural foresight

When you go beyond trends to understand behavior shifts that will change your business, you don’t just predict the future, you create it. Here, we identify inflection points shaping the next 18-36 months.

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Engagements of all sizes

From bite-sized to long-term, Big Squirrel can support your company in whatever way makes the most sense for your timeline, project needs and budget.

“The Talk”

Duration: 1-hour keynote speech

Ignite your brilliance with an engaging keynote. We take teams from passive listening to active ignition, shifting energy in real time to remind people what they are capable of.

“The Date”

Duration: 4-hour workshop

A fast-moving workshop that gets everyone aligned and moving together. Because forward motion is a team sport, we unify the room, sharpen priorities, and convert conversations into action.

“The Crystal Ball”

Duration: 4-6 weeks

When you need answers quickly, this deeper engagement can help you. Our fast, dynamic approach allows us to take a clear look at your category, your past, and your present to help determine the opportunities for your future.

“The Full Monty”

Duration: 12-16 weeks

If you are launching new products or services, breaking into new markets, looking to refresh your retail experience or reinvigorate your brand, products or services, it’s time for the Full Monty.

Why work with Big Squirrel?

Real insights. Real results.

By shining a light on what truly drives your business, we translate clarity into insights that inspire new ways of thinking about your organization and the people you serve.

Big brand expertise.

We’ve worked with dozens of global brands who face the same challenges as local mom-and-pop shops–just on a bigger scale. Our solutions work across the board for companies of all sizes.

Down the rabbit hole approach.

We aren’t here to observe your business—we’re here to transform it. And that means rolling up our sleeves and getting dirty in the work. We don’t hand the work off to a B team or hire third-party companies to execute. You get our elite attention, best brains and full access. No substitutes.

Decades of experience.

We’ve been in this business for awhile. We know the tried-and-true strategies that work, and what’s just flash-in-the-pan thinking that won’t last. We help you solidify a strong foundation for the future.

Solutions tailored to you.

Every challenge is different. That’s why we shape our approach around you. We hand-pick the right mix of minds, methods, and momentum to get you where you want to go.

Flexible by design.

We’re not here to give rigid prescriptions for what to think and do. We listen closely to what’s happening with your buiness, then work alongside you to develop a road map that works the way you do.