OUR APPROACH

Jump because it’s time to fly.

Our Pillars

Our pillars are more than just interesting talking points. They’re carefully crafted marching orders based on decades of experience, designed to maximize your success.


Illuminate hidden challenges

The problem you think you have? It's rarely the real one. We dig deeper, ask harder questions, and expose the issues that actually matter. Because solving surface problems is just a expensive Band-Aid.

Architect an unstoppable future

Why guess what's coming when you can build it yourself? We help you design the future your brand deserves—one where you're not reacting to change, you're driving it.

Ignite lasting transformation

Great strategy means nothing if it just sits in a pretty presentation. We turn your vision into action that actually moves the needle. No corporate theater—just bold moves that transform your brand from the inside out.

Let's connect

Do any of these business challenges sound familiar?

We hear a lot of the same reasons people come to work with us. And we can help with them all.

  • The teams at your organization are well-intentioned and are taking action. But nothing seems to be moving the needly on your business goals. From company misalignment to a misunderstanding of your audience, we make sure you’re taking the right steps with the right audiences at the right time.

  • Often, the problem isn’t what you think it is. Uncovering cultural and audience insights can help you identify the underlying issues that are creating the outward symptoms. We help you push past the obvious to determine what’s really influencing the issues with your brand.

  • Cultural shifts and consumer expectations are changing with lightning speed these days. If youi’re not ahead of the game, you’re falling behind. We help you see what’s happening and anticipate what’s coming next.

  • Learning from your competition is an invaluable advantage – but they’re also learning from you. We help you discover what your competitors are doing and make sure you differentiate.

Talk to the Squirrels

Why work with Big Squirrel?

Real insights. Real results. 

By shining a light on what truly drives your business, we translate clarity into insights that inspire new ways of thinking about your organization and the people you serve.

Big brand expertise. 

We’ve worked with dozens of global brands who face the same challenges as local mom-and-pop shops – just on a bigger scale. Our solutions work across the board for companies of all sizes.

Down the rabbit hole approach. 

We aren’t here to observe your business—we’re here to transform it. And that means rolling up our sleeves and getting dirty in the work. We don’t hand the work off to a B team or hire third-party companies to execute. You get our elite attention, best brains, and full access. No substitutes. 

Decades of experience. 

We’ve been in this business for awhile. We know the tried-and-true strategies that work, and what’s just flash-in-the-pan thinking that won’t last. We help you solidify a strong foundation for the future.  

Solutions tailored to you.

Every challenge is different. That’s why we shape our approach around you. We hand-pick the right mix of minds, methods, and momentum to get you where you want to go.

Flexible by design.

We listen closely to what’s happening with your business, then working alongside you to develop a road map that works the way you do.

“It’s rare to find people who are as creative, insightful and as connected to our core audience as we found the Big Squirrel team to be.”

– Dolores Keating-Mallen, VP Creative Director, Corus Entertainment