INSIGHTS
Inspiration + Education
Learnings, musings, and insights from our expert human culture researchers. For business leaders who have the courage to make big moves when everyone else is thinking small.
The rush to plus
Lately it seems like everyone is jumping on the plus-sized clothing bandwagon. Based on our research and work with plus women, we predict brands playing in and entering this market will face two key challenges: culture and consumer.
Let’s get cracking.
Want to know more about our research, methodolodies, findings (or just want to know a little more about us?) Contact Big Squirrel today and let’s start a conversation.