Use the Power of Partnership to Get Inside Your Customers’ Minds

Use the Power of Partnership to Get Inside Your Customers’ Minds

Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]

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The Rush to Plus

The Rush to Plus

Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing, brands and retailers of all[…]

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Successful brands and people have 3 things in common.

Successful brands and people have 3 things in common.

Whether you are a brand or an individual, the ability to achieve success is built on a foundation of 3 decision-making filters: 1. CORE VALUES Your core values are the things that you believe in. They define you or your brand in terms of what you think is […]

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The New Urban Baby

The New Urban Baby

Although birthrates have continued to decline over the past 10 years and have hit an all-time low this year, it certainly doesn’t mean people have given up the idea of having a family. In fact, during this same 10 year period, pet ownership and spending has sky […]

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Research: You’re doing it all wrong.

Research: You’re doing it all wrong.

We have to understand that everything is different now and how people live is fundamentally changing, including the ways we define ourselves, our relationships, how we’re influenced and who is influencing us, and the various media we use to express ourselves. […]

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Cultural Blending

Cultural Blending

Increased global connection and collaboration has led to the blending of cultural values. In the West, there are new examples of the importance of an individual’s contribution to community despite the West being a culture […]

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Brand Responsibility

Brand Responsibility

What is the role of a brand when it comes to responsibility? And we aren’t just talking about social responsibility and environmentalism, but the kind of responsibility that’s about helping consumers make good – or better – choices. […]

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The Illusive Teen

The Illusive Teen

Teens. Who are they? In a nutshell, they are a mass of contradictions: Realists at heart, yet they believe they can and will make a difference in the world. Savvy consumers, yet don’t think they are influenced by advertising. Overflowing with cynicism, yet happy and optimistic. […]

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