On-point branding doesn’t just give your company a competitive edge – it’s an absolute requirement if you want your business to succeed in today’s market. Being on-point means creating authentic resonance with the consumer. It’s a tall order for advertising alone, but when you craft a brand story that spans your entire set of customer touch points, you create an opportunity for greater connection to your brand.
Big Squirrel Accomplishes Big Things
At Big Squirrel, establishing real connections between brands and their customers is exactly what we do. Throughout our years in the business, we’ve cracked some seriously tough nuts for major clients like Nike, PepsiCo, Zales, Maidenform, ABC Family, Hanes and others. These brands understand the value of getting to the heart of what really matters to their consumer.
Big brands come to us with major challenges and trust that we’ll glean real insights from real customers to help them create an authentic, impactful brand strategy.
We gather meaningful, influential and authentic brand insights through ethnographic research techniques.
Here are a few of the specific ways we help big brands expose exactly what their customers want:
- Cultural Immersion
Customers don’t rush to discuss their unmet needs. They’re too busy living their lives. Cursory research techniques fall short because customers lose interest quickly or deliver the answers they think the researcher wants to hear. We counteract this challenge by embedding ourselves into customers’ lives. We take the time to experience the world as they do and see your brand through their eyes. Instead of limiting ourselves to simply asking questions, direct observation and experience generates personalized feedback that leads to true insight.
- Personal Interviews
Consumer decision-making is a complex journey. By visiting consumers where they live, work, play and shop, we discover firsthand the thought processes that inform their decision to commit to–or reject–a product. We emerge with authentic, unscripted information that reveals more intimate details than a focus group ever could. Understanding these step-by-step nuances helps big brands discover exactly how to deliver an experience that resonates more deeply with their customer.
- Virtual Communities
Catch them in the right environment, and people love to talk. Social media is an invaluable platform to expose consumers’ true sentiments about people, products, brands and culture. By providing a comfortable environment where consumers can express themselves freely, you’ll gain access to a trove of unbiased truths. Using social media as a tool, we facilitate unique, cross-cultural conversations. This outlet encourages deeper exchanges between real people and reveals dynamic thinking, ideas, opinions, intentions and attitudes.
- Attentive Observation
At Big Squirrel, we’re expert observers. We gather important information about a brand’s health and status beyond the board room; we reveal what’s happening in the real world. These stories deliver deeper insights for marketing teams to use as their springboard.
Big brands know how critical it is to unearth the unseen realities of consumers. Are you ready to optimize your marketing and branding strategy around real stories and real truths? Whether you’re a Fortune 500 leader or an emerging startup, the first step is to start thinking big.