big squirrel team

The SquirrelsThe Squirrels

Every person in the world has a story. So does every culture and every brand. These stories connect us, no matter who we are or where we live. They tell of our past, our present and our future. . . who we are and more importantly, who we want to be.   Finding these stories and interpreting their meaning is what we do.

Linda Jeo Zerba

Linda Jeo Zerba

Linda is a graduate of Princeton University and founder of Big Squirrel. Her specialty is consumer insight and brand strategy development. Through a focus on unearthing core human truths that inspire brands to create stronger and better connections with people, she has a track record for redefining organizations within highly competitive markets to clearly establish the role of the brand in shaping innovation and new market trends. Most recently her works includes bringing to life the nuances of the global foodie across different markets for PepsiCo, exploring how women shop at Target, articulating a retail strategy for Hanesbrands stores, creating a brand vision for KinderCare, analyzing the implications of technology on consumer behavior for Samsung and redefining the retail experience for Columbia Sportswear. Trained as an architect, Linda has over 20 years of experience and has mastered the art of defining the voice of the consumer and being able to speak to the core of their belief systems. Her greatest strength lies in her commitment to brand focus, and her methodology of crafting compelling brand stories. Linda is a world traveler, scuba diver and a novice tap dancer.

linda@bigsquirrel.com

Kathryn Spitzberg

Kathryn Spitzberg

Kathryn has an insatiable appetite for identifying cultural insights that shape consumer behavior and attitudes. A hybrid thinker with a diverse background, Kathryn understands the essential connection between design, strategy, and culture. By combining keen observation with creative insight, her passion lies in helping brands navigate cultural currents and behavioral shifts in order to truly connect. Kathryn has worked with a diverse range of clients including Unilever, Coca-Cola, Johnson & Johnson, and Nestle where she developed and launched new products and created compelling visual languages in both mass and niche markets. As a print and packaging designer, Kathryn worked for several global branding agencies including Pentagram, Pearlfisher, Sterling Brands and Blue Marlin Brand Design. Pursuing her interest in consumer behavior, she joined the innovation team at Clark McDowall as an independent strategist, translating consumer insights into new product positionings for Pepsi and Samsung. Her enthusiasm for discovery drives an obsession with the intersection between business, design, entertainment, art and technology, and their impact on popular culture, brands, and behavior. Kathryn holds a Masters in Branding from The School of Visual Arts in New York City, a graduate degree in Graphic Design from the Portfolio Center, and a BA in French from Tulane University with a minor in Business. She’s a surfer, yogi and aspiring ukulele player. 

kathryn@bigsquirrel.com

Summer Breault

Summer Breault

Summer Breault (pronounced “Bro”) is a copywriter, graphic designer and brand strategist who lives in Los Angeles, CA.   Summer has written promos for Discovery Networks’ “American Chopper,” TV network Five US, and was part of the team that created and branded Qubo, the Saturday morning cartoon block on NBC and Telemundo that expanded into a separate cable network for children. Strategy clients include American Defense Lawyers, relaxation retreat Vajrasol Yoga Adventures and Costa Rica discount travel service PolloPass.com. Summer holds a B.A. in film theory from U.C. Berkeley.

Our Collaborators

Kristin Luck

Jeremy DiPaolo

Maureen Meyer

Robin Lanahan