The Rush to Plus

Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing,...

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Successful brands and people have 3 things in common.

Whether you are a brand or an individual, the ability to achieve success is built on a foundation of 3 decision-making filters:   1. CORE VALUES Your core values are the things that you believe in. They define you or your brand in terms of what you think is...

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The New Urban Baby

Although birthrates have continued to decline over the past 10 years and have hit an all-time low this year, it certainly doesn’t mean people have given up the idea of having a family. In fact, during this same 10 year period, pet ownership and spending has sky...

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Research: You’re doing it all wrong.

Big Squirrel recently spoke at a DesignSpeaks event in Portland, Oregon on the topic of research and developing brand strategy. Our focus? YOU ARE DOING IT ALL WRONG. Research is an interesting topic to explore. It is a lucrative industry that has yet to evolve much...

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Cultural Blending

Increased global connection and collaboration has led to the blending of cultural values. In the West, there are new examples of the importance of an individual’s contribution to community despite the West being a culture that’s traditionally driven by the pursuit of...

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Brand Responsibility

What is the role of a brand when it comes to responsibility?And we aren’t just talking about social responsibility and environmentalism, but the kind of responsibility that’s about helping consumers make good – or better – choices. easy loans directMcDonald’s is at an...

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The Illusive Teen

Teens. Who are they? In a nutshell, they are a mass of contradictions: Realists at heart, yet they believe they can and will make a difference in the world. Savvy consumers, yet don’t think they are influenced by advertising. Overflowing with cynicism, yet happy and...

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Brand Leadership

We have been working with Studioriley on a project for Samsung to explore the changes that are happening in the world that affect our work as brand strategists. As part of this collaboration, we're taking a deep dive into the world of brand leadership to explore what...

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China : Uncertainty & Understanding

China is a dynamic and rapidly changing country. Steeped in tradition but with an emerging openness to western values like creativity and individualism, China is at a cultural crossroads. Last year we explored the cultural nuances and behavioral subtleties of...

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Hello, My Name Is _________

On a scale of 1 to 10, how stupid are you? Somewhere in the universe is a middle-aged, slightly overweight woman hunched over a computer, hair in a tight bun, wearing a blue floral print pantsuit, writing surveys, talking about data points and margins, all in the...

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